Instagram is the new LinkedIn. Well, not really, but IG has become a powerful networking and job search tool. You can use Instagram to search for, find, and in some cases apply for your next job. In this article, we will show you the five easiest and most effective ways to use Instagram to find your next job.
Treat companies as you would treat your favorite celebs
What does that mean? Everyone has that group of celebrity profiles or influencers that they follow and engage with daily, right? The same should go for the companies for which you are interested in working.
For example, let’s say you are interested in applying for a job in the tech space. The first thing you want to do is go on IG and find a dozen or so companies that you would like to work for. Let’s say Shopify, Amazon, Etsy, and so on.
Next, you want to start following those companies and engaging with them on a regular basis.
Firstly, this will give you a great sense of the company culture and general vibe of the place before you commit to applying there. Second, this will give you precious “inside information” on what the company cares about, what products they are launching, so you can apply those finding to your resume and interview.
In addition to the traditional job board such as Indeed or Monster, Instagram is becoming one of the first places companies are posting their job openings, so by following and engaging with them, you will be one of the first to find out about that amazing job opening.
Do you know who else is on IG? Recruiters! It’s one of the most used platforms for recruiters and staffing agencies. So as you are looking at potential companies to follow and engage with, also start connecting with recruiters and staffing agencies. They are often the first ones to know of a new job opening and can get you ahead of the line!
Use the power of the hashtag
If you are not sure how to use hashtags feel free to pause here and go do a quick search on Google or YouTube. We’ll wait.
All caught up? Great!
As eager as you are to find your next dream role, there are also thousands of companies desperate to find their next all-star employee. And to do so they use certain hashtags to promote their post beyond their immediate followers.
Here is a list of the most effective hashtags for finding a job opening on Instagram:
These hashtags will bring up thousands of job posts, which may be great for variety, but it does mean you will have to do a bit of digging until you find the role that suitable for you.
The other strategy we often have our clients use is to incorporate their location (whether it be the name of their city, state, or province) when using one of the above hashtags.
For example, if you are in New York, you would use the following #NewYorkJobs or #jobsinnewyork. The results will be of job posts from companies in New York.
The other step to further narrow down the hashtag search results is to use the type of job or role in the hashtag.
For example, if you are looking for internships, you could use the hashtag #internjobs. Or let’s say you are looking for a job in the retail industry, you could use the hashtag #retailjobs. You get the idea! Feel free to play around with either of these strategies as results may vary.
Don’t forget about Direct Messages (DMs)
Companies that are very active on Instagram will usually have someone dedicated to managing their account, meaning that if you have a question about the company or the job posting someone can get back to you rather quickly.
We have actually had some of our clients be able to apply and schedule their interviews all through the DMs.
If you are going to use Instagram as a job search tool, be mindful of your social media etiquette. What we mean by that is you almost have to treat Instagram like you would your LinkedIn account. This means avoiding posts that might be considered obscene, offensive, sexually charged, religious, or political.
If that is not an option for you, consider creating a second Instagram account for “professional” use. That way you can keep your personal life and posts separate from your professional one.
You also want to be professional in how you communicate with the companies you are interested in. Avoid slang, profanity, etc. Keep it light (it is Instagram after all) but keep it PG.
That last, but as important tip, is to be consistent. Remember, there are well over 200 million interactions on IG every single day, so it is very easy to get lost in the shuffle. Be consistent with how often you check in with your favorite company profiles, and be consistent and genuine with your interactions.